AdWords Introduces Self-Service Feed Placements for RSS Advertising


by mashable.com

-cost per click or cost per thousand basis....

The original idea of AdWords was invented by a man named Bill Gross from Idealab, who borrowed it from the Yellow Pages. Google tried to buy the idea from Bill Gross but they were unable to ever settle on a deal to make it work. Google Still launched AdWords in 2000 and followed Bill Gross's model to an extent. After the launch, Google and Idealab settled the legal dispute and AdWords was off and running without any strings attached.
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Google has quietly rolled out feed placements in AdWords, allowing advertisers to purchase ads within specific RSS feeds. To purchase the ads, advertisers need to first choose to advertise on the Google Content Network (as opposed to within the Google search engine).
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